Privacy Policy

Section 1

Introduction

ICON Nissan ("we," "our," or "us") is a Nissan dealership located at 95 Drum Hill Rd, Chelmsford, MA 01824, United States. We are committed to respecting your privacy and handling your personal information responsibly.

This Privacy Policy applies to information we collect through our website, through WhatsApp communications, and through other interactions with our dealership. By using our website or contacting us, you acknowledge that you have read and understand this policy.

This Privacy Policy does not replace any separate privacy notices, financial privacy disclosures, or other consumer notices that may be provided to you in connection with a financing, leasing, or credit application. Those processes may be governed by additional legal requirements.

Section 2

Information We Collect

We may collect the following categories of personal information:

• Contact information — name, email address, and phone number
• Vehicle-related information — vehicle interests, specific models you inquire about, test-drive requests, and trade-in information you voluntarily provide
• Financing-related inquiries — general questions about financing options submitted through our website or WhatsApp communications
• Communications content — messages, questions, and other content you send to us through WhatsApp or other channels
• Technical information — browser type, device type, IP address, operating system, and website usage information collected automatically when you visit our site
• Cookies and similar data — information collected through cookies and similar tracking technologies as described in Section 5

We collect only the information that is relevant to providing our services and responding to your inquiries. You are not required to provide personal information to browse our website, but some features and interactions require it.

Section 3

How We Collect Information

We collect information through the following means:

• Directly from you — when you fill out a form, send a message via WhatsApp, schedule a test drive, or otherwise contact us
• Automatically — when you visit our website, certain technical information is collected automatically through cookies and similar technologies
• From third-party tools — we may use third-party services for analytics and advertising that collect information about your visit in accordance with their own privacy policies

Section 4

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide customer service
• To schedule and manage test drives and dealership visits
• To provide information about vehicles, offers, and promotions relevant to your interests
• To process and follow up on trade-in evaluations
• To communicate with you through WhatsApp or other channels you have initiated
• To improve our website and understand how visitors use it
• To comply with applicable laws and regulations
• To detect and prevent fraud or unauthorized activity

We do not use your information for automated decision-making that produces legal or similarly significant effects without your awareness.

Section 5

Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to collect information about how you browse our site. Cookies are small text files placed on your device that help us recognize returning visitors, understand usage patterns, and improve the website experience.

We may use the following types of cookies and technologies:

• Essential cookies — necessary for the website to function properly
• Analytics technologies — used to understand how visitors interact with our website, such as pages visited and time spent on site
• Advertising technologies — used to serve relevant advertisements and measure their effectiveness

At this time, our website does not include specific third-party analytics or advertising scripts that we can identify by name. If we add such technologies in the future, we will update this policy accordingly.

Most browsers allow you to control or disable cookies through your browser settings. Disabling cookies may affect some features of our website. Please refer to your browser's help section for instructions on managing cookies.

Section 6

How We Share Your Information

We may share your personal information in the following circumstances:

• Dealership employees — staff members who need access to your information to respond to your inquiry or provide a service
• Service providers — third-party vendors that assist us with website hosting, customer relationship management (CRM), communications, and other business operations, subject to confidentiality obligations
• Advertising and analytics partners — to the extent that tracking technologies described in Section 5 are used, information may be shared with those providers in accordance with their terms
• Financial institutions — if you request or authorize a financing or leasing inquiry, relevant information may be shared with lenders or financial partners as part of that process
• Legal and regulatory requirements — when required by law, court order, or government authority, or when necessary to protect the rights and safety of ICON Nissan, its customers, or the public
• Business transfers — in connection with a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction

We do not sell your personal information to unrelated third parties for their independent marketing purposes.

Section 7

Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include access controls and secure communication channels where appropriate.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately.

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

Section 8

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access — the right to request a copy of the personal information we hold about you
• Correction — the right to request that we correct inaccurate or incomplete information
• Deletion — the right to request that we delete your personal information, subject to certain legal limitations
• Opt-out of communications — you may opt out of receiving promotional communications from us by replying to any message or contacting us directly

Residents of California and certain other states may have additional rights under applicable consumer privacy laws. To exercise any of these rights, please contact us using the information in Section 11.

We will respond to verified requests within the timeframe required by applicable law. We may need to verify your identity before processing certain requests.

Section 9

Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 16, we will take steps to delete it as soon as possible.

If you believe we may have collected information from a child, please contact us using the information in Section 11.

Section 10

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this policy periodically. Your continued use of our website or services after any changes constitutes your acknowledgment of the updated policy.

For material changes, we will make reasonable efforts to notify users through the website or other appropriate channels.

Section 11

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact us:

You may also reach us through our Contact Us page.

We are committed to addressing your questions and resolving any concerns you may have about your privacy.